Nexxus Blonde Assure Purple Shampoo

Nexxus, a leader in salon quality hair products, has revamped their popular Color Assure collection to incorporate scientific and natural advancements, as well as introduce new products designed to maintain color vibrancy for longer periods of time. Utilizing Proteomics studies to delve into hair damage at a molecular level, Nexxus scientists discovered that color loss and dullness typically begin immediately after coloring hair. To combat this issue, they have created a unique PROTEINFUSION blend containing Elastin Protein, Quinoa, and other key ingredients to formulate Color Assure products that can prolong color vibrancy for up to 40 washes.

In addition to a fresh new look, Nexxus is expanding the Color Assure line to include various formats that provide an optimal color care regimen, simplifying the process for individuals looking to maintain vibrant hair color. The expanded range will consist of a shampoo, conditioner, cleansing conditioner, purple shampoo specifically for blonde and silver hair hues, and a deep treatment masque.

Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our top-tier purple shampoo tailored for all blonde hair needs. Recognizing that hair is predominantly made up of proteins, Nexxus employs advanced scientific techniques to identify the specific protein requirements for various hair types. Their custom formulas, enriched with proteins, work to rejuvenate hair effectively.

The Nexxus Blonde Assure Purple Shampoo, featuring the exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, eliminates brassiness in blonde and silver hair tones. Recommended usage includes 1-2 applications per week to neutralize brassy tones, leaving the product in for 1-5 minutes each time before following up with the Blonde Assure Conditioner.

This purple shampoo is designed to balance out unwanted brassy tones, resulting in cooler, brighter, and smoother blonde hair after just one use. Formulated by salon experts and backed by scientific research, Nexxus Purple Shampoo not only rejuvenates and repairs hair, but also provides flexibility and suppleness without weighing it down.

Nexxus Blonde Assure Shampoo, infused with Keratin Protein and Violet Pigments, is ideal for maintaining colored hair by effectively balancing brassy tones. As a salon-crafted product, it is created with proprietary protein blends that deliver proven results for colored hair. For those with bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be paired with the Color Assure Conditioner as a complete hair care system.

product information: