Kristin Ess Hair The One Purple Shampoo - Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate Free, 10 fl. oz.

Introducing Zip-Up Technology™, our exclusive strengthening complex created to "zip-up" split ends and address weak areas in the hair, smoothing the appearance of damaged cuticles and providing protection against environmental stressors and color fading.

"I wanted to create a sulfate-free purple shampoo that is perfect for toning both blondes and brunettes...I've always struggled to find that combination. Whether you're a fan of ashy or pastel lavender tones, you can use this shampoo every time you wash your hair. For those who prefer neutral tones, use it only when necessary to combat brassiness. This shampoo can be used alone or in conjunction with The One Purple Conditioner on natural or color-treated hair." - Kristin Ess

Start with a thorough Cleanse + Condition routine: These universal sulfate-free products cleanse and deeply condition the hair, leaving it moisturized, voluminous, and brilliantly shiny from root to tip. Infused with ultra-violet pigment, brass-reducing properties, intense toning abilities, and shine-restoring qualities.

How To Use: Depending on your hair's thickness, dispense a quarter-size amount of shampoo into your palm. Apply to wet hair, massage into the scalp to create a luxurious lather. Focus on applying more product to areas with visible brassiness. Allow the shampoo to sit longer at the roots, where hair is less porous and tends to retain warmth. Gently run the product through the ends as you continue shampooing. Rinse thoroughly and follow up with conditioner or a hydrating mask for optimal results.

Our products are cruelty-free, keratin-safe, and free of sulfates, parabens, and phthalates.

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