Joico InnerJoi Color-Protection Shampoo for Color-Treated Hair

Hold On To Your Hue with Inner Joi Preserve Collection, developed by the manufacturer, offers a wholesome approach to hair health while maintaining the true color of your strands. This collection consists of three daily-care products that are formulated with color-protecting Beet Root Extract and nourishing Raspberry Seed Oil.

The first product in the Inner Joi Preserve Collection is the gentle cleanser, Inner Joi Preserve Shampoo. This shampoo is derived from natural ingredients, including beetroot extract and raspberry-seed oil, which work together to preserve the life of your hair color. It offers a clean and caring approach to maintaining your salon color, free from SLS/SLES sulfates.

Naturally-derived ingredients are defined by ISO as materials derived from plants, minerals, or water that have undergone minimal processing. Inner Joi products contain a high percentage of naturally-derived ingredients, ranging from 86% to 98%. The remaining 2% to 14% consists of safe man-made ingredients necessary for product effectiveness and stability.

Certified by PETA, all Inner Joi products are vegan, ensuring ethical treatment of animals. But the sustainability of Inner Joi goes beyond being vegan. By using upcycled ingredients, the brand prevents waste and utilizes resources that would otherwise be discarded. Additionally, Inner Joi supports environmental, social, and economic impact by incorporating Social Plastic, a type of recycled plastic material.

To learn more about Social Plastic and its impact, visit joico.com. With the Inner Joi Preserve Collection, you can confidently hold on to your hue and enjoy fresh, vibrant color while embracing a responsible and mindful approach to hair care.

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