Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

Manufacturer's Recommendation: Keep Your Blonde Hair Cool with Color Balance Purple Shampoo

Blonde and silver hair can lose its cool over time, resulting in unwanted yellow tones. The Color Balance Purple Shampoo is the perfect solution for color-treated hair looking to maintain its vibrancy and banish brassy warmth. Designed for highlighted blondes, silvery grays, ombré, and balayage styles, this unique formula works to neutralize yellow and warm tones, while also providing protection against environmental factors, boosting shine, and strengthening hair.

Directions for use: Simply apply to wet hair, lather, leave in for 1-3 minutes, and then rinse. For best results, use 2-3 times a week to maintain color balance and keep your blonde hair looking its best.

Why you'll love it: - Long-lasting results for up to 12 washes - Boosts shine and smoothness - Strengthens hair by over 2X* - Paraben-free

*Compared to a non-conditioning shampoo, Color Balance Purple Shampoo and Conditioner together reduce combing breakage on damaged hair.

Explore the Joico collection to find the best products for all your hair concerns: - Color Balance Purple - Defy Damage - YouthLock - K-PAK Color Therapy - Moisture Recovery - HydraSplash - Blonde Life

Customer Reviews: - Color Balance Purple: 4.6 out of 5 stars from 13,223 reviews - Defy Damage: 4.7 out of 5 stars from 4,846 reviews - YouthLock: 4.5 out of 5 stars from 419 reviews - K-PAK Color Therapy: 4.7 out of 5 stars from 5,265 reviews - Moisture Recovery: 4.7 out of 5 stars from 3,399 reviews - HydraSplash: 4.7 out of 5 stars from 1,413 reviews - Blonde Life: 4.6 out of 5 stars from 1,871 reviews

Price: Color Balance Purple Shampoo and Conditioner - $23.00 each

Hair Types and Concerns: - Color-treated, processed hair - Mature, dry, color-treated hair - Thick, coarse, curly hair - Thin, fine, wavy hair - Blonde, highlighted hair

Key Benefits: - Repair and protect color - Strength and protection - Bounce, shine, manageability - Moisturize, soften, shine - Hydration, shine, lightweight - Brighten, nourish, strengthen

Key Ingredients: - Keratin, African Manketti Oil - Moringa Seed Oil, Arginine - Collagen, Buriti Fruit Oil - Sea Kelp, Jojoba Oil - Sea Kelp, Coconut Water - Monoi & Tamanu Oil, Arginine

Frequently Asked Questions: - How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes. - Does it smell like hair-color chemicals? No, Color Balance Shampoos and Conditioners are fragrant with citrus, fruity, floral, and woody notes. - Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? No, the green tea extract helps fight tonal changes and neutralizes brassy tones for balanced results.

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