Joico Blonde Life Violet Shampoo: Neutralize Brassiness, Banish Yellow Tones, Boost Shine, Sulfate Free

Introducing the JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES, which includes the BLONDE LIFE VIOLET SHAMPOO.

If you're looking to achieve that icy, fresh-out-of-the-salon blonde shade, this sulfate-free cleanser is the perfect solution. It works instantly to eliminate any yellow tones from your hair, while being gentle on highlighted strands. The unique formula contains powerful ingredients such as a blend of Tamanu and Manoi oils to combat frizz, reduce brassiness, and provide hydration to your hair.

Directions for use: Apply the shampoo to wet hair, lather, and leave it in for 1-3 minutes before rinsing. For best results, follow up with the Blonde Life Violet Conditioner. Use the shampoo 2-3 times per week for optimal results.

But what does the Violet Shampoo smell like? It has soft yet seductive notes of jasmine and vanilla, along with the freshness of nectarine, green melon, and Meyer lemon. A hint of woody musk adds a sophisticated sensuality that evokes images of an exotic getaway.

And the burning question - will the Violet Shampoo and Conditioner turn your pale-blonde hair purple? Absolutely not! These products are specially formulated to contain just the right amount of violet to neutralize any yellow or brass tones in your hair. Since purple and yellow are opposite colors on the spectrum, they cancel each other out to leave you with a beautiful, cool blonde shade.

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