Blonde Life Violet Shampoo and Conditioner for Cool, Bright Blonde Hair

Introducing the JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES

BLONDE LIFE VIOLET SHAMPOO: Kick yellow tones to the curb and bring back that icy, fresh-out-of-the-salon shade with this sulfate-free cleanser. Gentle on highlighted strands, this unique formula is infused with powerful ingredients like Tamanu and Manoi oils to fight frizz, banish brass, and rehydrate hair instantly.

Directions: - Apply to wet hair. - Lather and leave in for 1 - 3 minutes. - Rinse and follow with Blonde Life Violet Conditioner. - Use 2 – 3 times per week.

REDUCES BREAKAGE & ADDS SHINE

BLONDE LIFE VIOLET CONDITIONER: Keep highlighted blonde hair free from yellow tones with this lightweight, daily conditioner. Featuring luxurious slip and detangling power, as well as hydration and protection from the elements, this multitasking blonde nourisher is enriched with an exotic blend of Tamanu and Manoi oils to enhance the shine of your icy fair hair.

Directions: - Apply to clean, damp hair. - Leave in for 1 - 3 minutes. - Rinse and use 2 - 3 times per week. What does it smell like? Soft yet seductive notes of Jasmine and vanilla are complemented by the freshness of nectarine, green melon, and Meyer lemon, while a hint of woody musk adds a sophisticated sensuality that evokes visions of an exotic getaway.

Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple? Nope! Formulated with perfectly calibrated ingredients, these products provide just enough violet to neutralize any yellow/brass tones in your hair. Purple and yellow are opposite on the color wheel, so they cancel each other out.

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