Joico Defy Damage Protective Shampoo for Color-Treated Hair with Moringa Seed Oil & Arginine

Manufacturer Description: DEFY DAMAGE PROTECTIVE SHAMPOO - The Next Generation of Bond Building for Bond Strengthening & Color Longevity

Experience a thorough and luxurious lather with our sulfate-free shampoo that protects your hair from damage on a daily basis. The bond-building formula effortlessly removes dirt, impurities, and residue without roughening the hair cuticle or stripping your color investment. The result? Resilient, clean, healthy-looking, shiny, and smooth hair.

Directions: Apply to wet hair, lather, and rinse thoroughly. See it. Feel it. Believe it.

WHAT YOU'LL LOVE: - Strengthens & Rebuilds Bonds - 80% Less Breakage - 5X Stronger Hair *Compared to combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque versus a non-conditioning shampoo

SEE THE DIFFERENCE AND CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS: DEFY DAMAGE, YOUTHLOCK, K-PAK COLOR THERAPY, COLOR BALANCE PURPLE, MOISTURE RECOVERY, HYDRASPLASH, BLONDE LIFE

Customer Reviews: - DEFY DAMAGE: 4.7 out of 5 stars - 4,846 reviews - YOUTHLOCK: 4.5 out of 5 stars - 419 reviews - K-PAK COLOR THERAPY: 4.7 out of 5 stars - 5,265 reviews - COLOR BALANCE PURPLE: 4.6 out of 5 stars - 13,223 reviews - MOISTURE RECOVERY: 4.7 out of 5 stars - 3,399 reviews - HYDRASPLASH: 4.7 out of 5 stars - 1,413 reviews - BLONDE LIFE: 4.6 out of 5 stars - 1,871 reviews

Price: - DEFY DAMAGE: $25.00 - YOUTHLOCK: $25.00 - K-PAK COLOR THERAPY: $23.00 - COLOR BALANCE PURPLE: $23.00 - MOISTURE RECOVERY: $23.00 - HYDRASPLASH: $23.00 - BLONDE LIFE: $25.00

HAIR TYPE: - Processed, Color-Treated - Mature, Dry - Color-Treated - Blonde, Highlighted - Thick, Course, Curly - Thin, Fine, Wavy - Blonde, Highlighted

HAIR CONCERN: - Damage, Split Ends, Breakage - Dryness, Dullness, Brittle - Fading, Damage, Breakage - Fading, Brassy, Dullness - Dry, Frizzy, Breakage - Dry, Dull, Lifeless - Damage, Brassy, Dullness

BENEFITS: - Strength and Protection - Bounce, Shine, Manageability - Repair and Protect Color - Neutralize Yellow & Warm Tones - Moisturize, Soften, Shine - Hydration, Shine, Lightweight - Brighten, Nourish, Strengthen

KEY INGREDIENTS: - Moringa Seed Oil, Arginine - Collagen, Buriti Fruit Oil - Keratin, African Manketti Oil - Green Tea Extract, Arginine - Sea Kelp, Jojoba Oil - Sea Kelp, Coconut Water - Monoi & Tamanu Oil, Arginine

FRAGRANCE: - Apple, Tuberose, Sandalwood - Cucumber, Gardenia, Warm Musk - Pear, Apple, Cedarwood, Amber - Citrus, Orange Flower, Musk - Orange, Hyacinth, Vanilla - Lemon, Green Apple, Coconut - Nectarine, Jasmine, Vanilla

FAQ: - Is this sulfate-free? Yes! We are free of SLS/SLES sulfates. - How long until I see results? Bond protection begins immediately, with softer feel and increased shine noticeable after the first use. - Is this suitable for curly hair? Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick. - Will this help my hair color last longer? Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy for up to 10 shampoos.

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