Joico Blonde Life Brightening Shampoo for Blonde Hair | Sulfate Free | Monoi & Tamanu Oil

FOR NATURAL & PROCESSED BLONDES United by Brilliance BLONDE LIFE BRIGHTENING SHAMPOO Never lose your cool again with this brass-neutralizing, sulfate-free cleanser that instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous.

Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

BLONDE LIFE Add to Cart DEFY DAMAGE Add to Cart YOUTHLOCK Add to Cart K-PAK COLOR THERAPY Add to Cart COLOR BALANCE PURPLE Add to Cart MOISTURE RECOVERY Add to Cart HYDRASPLASH Add to Cart

Customer Reviews - BLONDE LIFE 4.6 out of 5 stars 1,871 - DEFY DAMAGE 4.7 out of 5 stars 4,846 - YOUTHLOCK 4.5 out of 5 stars 419 - K-PAK COLOR THERAPY 4.7 out of 5 stars 5,265 - COLOR BALANCE PURPLE 4.6 out of 5 stars 13,223 - MOISTURE RECOVERY 4.7 out of 5 stars 3,399 - HYDRASPLASH 4.7 out of 5 stars 1,413

Price - BLONDE LIFE $25.00 - DEFY DAMAGE $25.00 - YOUTHLOCK $25.00 - K-PAK COLOR THERAPY $23.00 - COLOR BALANCE PURPLE $23.00 - MOISTURE RECOVERY $23.00 - HYDRASPLASH $23.00

HAIR TYPE - Blonde, Highlighted - Processed, Color-Treated - Mature, Dry - Color-Treated - Blonde, Highlighted - Thick, Course, Curly - Thin, Fine, Wavy

HAIR CONCERN - Damage, Brassy, Dullness - Damage, Split Ends, Breakage - Dryness, Dullness, Brittle - Fading, Damage, Breakage - Fading, Brassy, Dullness - Dry, Frizzy, Breakage - Dry, Dull, Lifeless

BENEFITS - Brighten, Nourish, Strengthen - Strength and Protection - Bounce, Shine, Manageability - Repair and Protect Color - Neutralize Yellow & Warm Tones - Moisturize, Soften, Shine - Hydration, Shine, Lightweight

KEY INGREDIENTS - Monoi & Tamanu Oil, Arginine - Moringa Seed Oil, Arginine - Collagen, Buriti Fruit Oil - Keratin, African Manketti Oil - Green Tea Extract, Arginine - Sea Kelp, Jojoba Oil - Sea Kelp, Coconut Water

FRAGRANCE - Nectarine, Jasmine, Vanilla - Apple, Tuberose, Sandalwood - Cucumber, Gardenia, Warm Musk - Pear, Apple, Cedarwood, Amber - Citrus, Orange Flower, Musk - Orange, Hyacinth, Vanilla - Lemon, Green Apple, Coconut

What does it smell like? Soft yet seductive notes of Jasmine and vanilla are complemented by the freshness of nectarine, green melon and Meyer lemon while a hint of woody musk give this scent a sophisticated sensuality that conjures up visions of an exotic getaway.

No matter what I do, my blonde hair tends to look dull after a while. Will these products keep it looking bright? Yes! Joico's Blonde Life Brightening Shampoo and Conditioner is the perfect at-home hair care system that will keep your hair looking hydrated and shiny as it did when you left the salon for up to 8 weeks!

My hair has been over processed and fried. Will this help my fragile hair from breaking? Joico's Blonde Life collection will add strength and protect your hair from breakage while providing hydration for overly processed hair through bleaching.

Which Blonde Life product will make my hair shiny? The entire Blonde Life collection is designed to amp up the gleam of fair, highlighted hair; but just a couple of drops of Brilliant Glow Brightening Oil will create that perfect, high-shine finish you’re looking for.

My hairstylist told me I should use only sulfate-free Shampoo. Will Blonde Life work for me? Good news! Both Blonde Life Brightening Shampoo and Blonde Life Violet Shampoo are sulfate-free, which means they lack the harsh ingredients that can strip color, as well as strip the naturally occurring oils necessary for healthy scalp and hair.

product information: